All best practices
Hormone therapyUpdated Jun 1, 2026 · 5 min read
How to advertise hormone therapy (TRT & HRT) on Meta
Best practices for advertising men’s and women’s hormone therapy on Meta in a category enforced hard and inconsistently.
TRT and HRT sit in a gray zone Meta enforces aggressively and unpredictably. Stable footing is what lets you run education-led offers and scale.
Lead with education and outcomes
Hormone therapy sells on education and outcomes, both of which draw scrutiny on cold accounts. Run them within policy on infrastructure with headroom to test.
Protect acquisition on a long-LTV patient
- Hormone patients are high-value and long-retained, so lower CAC compounds
- Keep delivery steady to avoid re-learning
- Watch backend signals that move before your CPMs do
Stay standing through enforcement
When Meta tightens on hormones, cold accounts disappear. Years of clean spend keep you live.
Frequently asked questions
Can you advertise TRT and HRT on Meta?
Yes, with certification and compliant, education-led creative. Enforcement is inconsistent, so high-trust accounts provide the stability to keep running.
Run on accounts Meta already trusts
If you’re LegitScript certified and spending on Meta, book a call. We’ll show you what running at the top tier looks like for your brand.
For certified, compliant health & wellness advertisers only. We don’t promise specific results or work around Meta’s policies.