Best practices

Playbooks for advertising regulated health on Meta.

Evergreen, practical guidance for each category we serve, plus Meta ads overall.

Meta ads6 min read

Meta ads best practices for regulated health and wellness brands

A practical playbook for advertising regulated health products on Meta: credentialing, creative, signal, scaling, and account health.

Updated 1 June 2026Read

Compounded GLP-15 min read

How to advertise compounded GLP-1 on Meta

Best practices for scaling semaglutide and tirzepatide weight-loss programmes on Meta without throttling or bans.

Updated 1 June 2026Read

ED & men's health5 min read

How to advertise ED and men's sexual health on Meta

Best practices for advertising sildenafil, tadalafil and men's performance programmes on Meta without constant rejections.

Updated 1 June 2026Read

Medical hair loss5 min read

How to advertise medical hair loss treatment on Meta

Best practices for advertising finasteride and minoxidil regrowth programmes on Meta, including before-and-after creative.

Updated 1 June 2026Read

Hormone therapy5 min read

How to advertise hormone therapy (TRT and HRT) on Meta

Best practices for advertising men's and women's hormone therapy on Meta in a category enforced hard and inconsistently.

Updated 1 June 2026Read

Telehealth5 min read

How to advertise telehealth and telemedicine on Meta

Best practices for scaling patient acquisition across multiple regulated telehealth services on Meta without account risk.

Updated 1 June 2026Read

Online pharmacy5 min read

How to advertise an online pharmacy on Meta

Best practices for advertising a catalogue of regulated products as an online or compounding pharmacy on Meta.

Updated 1 June 2026Read

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