Account30 Aug 2026
Why not just use my own Meta ad account?
LegitScript gets you through the door. It does not turn a standard Meta account into one built for regulated health.
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How Meta actually treats certified health.
Notes for advertisers who already have the certification and still cannot get the ads that convert to spend.
Rejections29 Aug 2026
What happens when a compliant Meta ad gets rejected?
False positives happen. For a health advertiser spending every day, a held ad is an operational problem — not a creative one.
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Ownership28 Aug 2026
Do I keep my Pixel, Page and media buyer?
Pixel, Page, buyer and data stay yours. Scoreify sits underneath the machine you’ve already built.
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Certification2 May 2026
What is LegitScript, and why certified health advertisers need it
LegitScript is the third-party check Meta and Google use before they will authorise ads in restricted health. Without it, those ads do not run.
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Scoreify10 Mar 2026
Inside the Scoreify client dashboard
A live view of spend, runway, fees, HiVA standing, and the policy work running against every account — refreshed daily, in one place.
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Compliance10 Mar 2026
Meta won’t tell you when your account starts slipping
HiVA, ACE, CAR, feedback score, restriction history — Meta tracks dozens of internal signals per asset. Most operators never see them until CPMs have already climbed.
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Pixel10 Mar 2026
Why your pixel data gets stripped on Meta’s health and wellness category
Purchase, Add to Cart, and Subscribe events are blocked or stripped at ingestion. That is why operators in this vertical see flat ROAS and lookalikes that don’t work.
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LegitScript2 Mar 2026
Certified vs whitelisted: The LegitScript gap on Meta
Health & Wellness classification puts you in the penalty bucket. Entity-level whitelisting pairs your certification with high-trust account credentialing. They are not the same.
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Auction11 Dec 2025
Meta's $16 billion scam problem — and what it means for certified health advertisers
Meta projected that about 10% of 2024 ad revenue came from scams and banned goods. Below a 95% fraud threshold, it taxes accounts instead of banning them.
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Peak27 Nov 2025
How to protect Meta assets after overselling BFCM in health and wellness
Overselling is normal at peak. What is not normal is ignoring the Feedback Score, HiVA, and hidden restrictions that follow a messy week into January.
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Feedback13 Nov 2025
Meta's Customer Feedback Score is now an auction lever for health ads
Meta polls people who bought from your ads. Those answers now sit inside Ad Quality, not beside it. A 2.3 versus a 4.5 is a CPM gap, not a warning badge.
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Andromeda13 Oct 2025
Meta's Andromeda update — what certified health advertisers should change
Andromeda made the ad itself do the targeting. One broad ad set with a real creative portfolio is the structure that fits. Account trust still caps how far it goes.
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Costs26 Sep 2025
Why Meta CPMs are so high in 2025 — and what a health advertiser can change
Industry CPMs are up. The accounts that climb faster usually have old flags, messy assets, weak event quality, or a health account Meta still treats as risk.
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HiVA16 Jun 2025
The HiVA score: Meta's hidden trust metric, and why it matters in health
HiVA is High Value Asset: Platinum, Gold, Silver, Bronze. Bronze health accounts get Learning Limited, mystery throttles, and extra flags no matter how good the ads are.
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