Notes on advertising regulated health on Meta
How Meta really treats health and wellness advertisers, and what to do about it.
LegitScript certified vs whitelisted: the gap that costs you on Meta
Most agencies sell “LegitScript-whitelisted” accounts that are nothing of the sort. Here’s the real difference, and why it decides your CPMs.
HiVA-tier: the hidden trust score behind your Meta performance
Two identical campaigns, one at $20 CPM and one at $60. The difference is a score Meta never shows you.
Meta won’t tell you when your account starts slipping
Health accounts rarely die suddenly. They decay through signals Meta never surfaces, until your CPMs have already moved.
Why your compliant ads still get rejected on Meta
You followed the rules and still got rejected. The problem is category-level risk scoring, not your ad.
Why your pixel data gets stripped in Meta’s health category
Your events look like they fire. Meta just isn’t using them. Here’s what gets stripped and why.
Inside the Scoreify client dashboard
Most agencies keep you in the dark. Every Scoreify account comes with a live dashboard of the work underneath.
Run on accounts Meta already trusts
If you’re LegitScript certified and spending on Meta, book a call. We’ll show you what running at the top tier looks like for your brand.
For certified, compliant health & wellness advertisers only. We don’t promise specific results or work around Meta’s policies.