All posts
ComplianceMar 10, 2026 · 4 min read
Meta won’t tell you when your account starts slipping
Health accounts rarely die suddenly. They decay through signals Meta never surfaces, until your CPMs have already moved.
RRRushee Ramchuran
Regulated health accounts rarely get shut off overnight. They decay. Feedback scores tick down, hidden warnings pile up, restrictions switch on quietly, and none of it shows up in Ads Manager. By the time your metrics move, the downgrade already happened.
The signals Meta hides
Meta tracks far more than it shows you:
- HiVA tier (trust classification)
- ACE warnings (adversarial control flags)
- CAR score (creative-level trust)
- Feedback score (an auction lever post-Andromeda)
- Restriction history (soft enforcement count)
- Policy compliance trend
- Pixel data quality
Together these drive delivery, auction position, and how aggressively Meta enforces against you.
Why most advertisers catch it too late
- The metrics live outside Ads Manager
- Several can decline at once and trigger a downgrade with no notification
- You only find out after CPMs rise and delivery slows
How Scoreify handles it
Scoreify monitors 43+ backend signals daily. When something moves the wrong way, we act within 24 hours through creative changes, page-level fixes, or policy escalation, before the problem reaches your reporting.
Run on accounts Meta already trusts
If you’re LegitScript certified and spending on Meta, book a call. We’ll show you what running at the top tier looks like for your brand.
For certified, compliant health & wellness advertisers only. We don’t promise specific results or work around Meta’s policies.